Every Door Direct Mail, or EDDM for short, is a form of direct mail marketing that allows businesses to target ads and other promos specifically to specific neighborhoods. EDDM is an affordable way to reach a large number of potential customers with your marketing message. In this blog post, we’ll give you a brief overview of EDDM and how it can benefit your business.
Businesses can select the neighborhoods they want to target based on demographic factors such as income level, household size, or age group.
The United States Postal Service offers discounts for businesses using EDDM to reach customers. In addition, EDDM allows you to specifically target the households that are most likely to be interested in your product or service.
How Can EDDM Benefit the Business?
There are many benefits of using EDDM to market your business. First, as we mentioned above, it is an affordable way to reach a large number of potential customers. Second, it allows you to specifically target the households that are most likely to be interested in your product or service.
Third, it is a convenient way to reach your target market; you don’t have to worry about delivering your materials to each individual household. And fourth, it provides you with an opportunity to track your results so that you can measure the success of your campaign and make necessary adjustments.
-You can use EDDM to test out a new marketing campaign before investing in a more costly nationwide advertising campaign.
-EDDM is a great way to introduce a new product or service to your target market.
-EDDM can help you build brand awareness in your target market.
-EDDM can be used to generate leads for your sales team.
-EDDM can help you promote a special event or sale.
Three tips to help you succeed:
Plan Your Mailing Carefully
Careful planning is essential for any successful direct mail campaign, but it’s especially important when using EDDM. You’ll need to consider things like the size and shape of your mailer, the best day and time to drop it off, and which ZIP codes will reach your target audience. With careful planning, you can make sure your EDDM campaign is as successful as possible.
Use High-Quality Materials
When you’re printing your EDDM materials, be sure to use high-quality paper and ink. This will make a big difference in how your materials look and feel and help them stand out from the competition. Cheaply-made materials are more likely to be ignored, so invest in quality printing to get the best results from your EDDM campaign.
Include a Call to Action
Your EDDM materials should always include a call to action, such as “Visit our website today!” or “Stop by our store for a special offer.” Without a call to action, recipients may not know what you want them to do with your materials. Including a call to action will help ensure that your EDDM campaign is successful in getting people to take the desired action.
EDDM is a powerful marketing tool that can help businesses reach their target markets at an affordable price. If you are looking for a convenient, cost-effective way to reach potential customers in your area, then EDDM may be the right solution for you.