What’s the first thing that people notice about your brand? It’s the name, of course! A catchy, relevant, and unique business name will get you remembered and it will ensure instant recognition. Choosing such a powerful name, however, is a complex science that only a few have mastered.
Your business name stands for so many things – your values, your beliefs, the benefits that clients could get from an interaction with your brand. What does it take to pack all of this information in a simple word or phrase?
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What does your business stand for?
Get a sheet of paper and write adjectives pertaining to your business. What do you stand for? What do you want people to get out of an interaction with you? Even if these specific words aren’t entered in your company title, they can still give you a direction to pursue when choosing the right name.
Keep it simple
Names that are too long, hard to spell, or pronounce are a big no- no. Remember the basic rule of journalism – KISS – keep it simple, stupid! Achieving originality in simplicity is the most difficult but rewarding task. This is why you should look for a straightforward word or phrase that represents your brand and is easy to remember.
Find out what the competition is doing
The next goal when choosing a business name is originality. You need business name ideas a phrase that’s different from every other brand out there. If you stand out right off the bat, potential clients will definitely take an interest in you and what you have to offer. So, engage in some competition research to determine what names have become too common and trite in the industry.
You can make a business name catchy in a couple of ways. Words that rhyme is an excellent example. The same applies to an industry-relevant pun (while this one may be difficult to conceptualize, it’s an absolute winner most of the time!). You want people to instantly remember your brand when they’re looking for such products and services.
Determine your personal happiness with the chosen name
A business name could tick all the boxes and still make you feel ambivalent. Make sure that you’re personally happy with the branding that you’ve chosen. After all, the name will represent your business and it should definitely make you feel proud and excited.
Don’t Forget Industry Specifics!
The above-mentioned tips give you some general guidance on starting the business naming process. There is, however, one more essential to keep in mind. That’s industry relevance.
Naming a fashion store isn’t the same as naming an industrial manufacturing facility. Its niche has its target audience and terminology – two factors that will play a role in business name selection.