Silicon Valley is home to most “tech giants” on the planet. These companies attract the brightest minds, generate tons of revenue, and offer the globe more than can be repaid. Google is one such organization; a Fortune 500 behemoth of a company that deals in internet services. They have their own browser (Google Chrome), electronic mailing service (Gmail), application store (Google Play), video calling service (Google Meet), and many others. A lot of these services are elementary, and can be used by even the most incompetent person. Others however, require some skill to maneuver and are used professionally in business and corporate life, to make dealings as unchallenging as possible. A prime archetype of this type of service is google keyword planner.

Generating traffic

This service would no doubt sound vague to laymen. Keywords can be used in different contexts and it would not be immediately clear to people who do not use the service whose context is being referred to. Questions would be raised; what kind of keywords is being talked about? Why are they so important? Why would a person even need a planner to sort through which keywords to use? These entire questions are easily answered, and to online writers, bloggers, advertisers, and other similar professions, the answers to these are imprinted on their minds.

There are many sites on the internet, about 200 million of them. That number narrows down within each niche but not well enough to make a difference. Millions of bloggers and advertisers are out and about, jostling for visibility for their sites on search engines, and not every site can be given priority. SEO (Search Engine Optimization) comes in here. Site owners look for keywords that the public is likely to input into search engines, and then, embed those keywords into their site content. This ensures that their sites get priority on search engine results when people search for related things.

Google’s keyword service

Google’s service helps in keyword research.  Keyword research is basically the study of potential search terms that people input in search engines, with the aim of using the findings for SEO, advertising or similar ventures. Keyword research lays bare what topics the public likes, the target audience of certain products, and how popular those topics actually are. Knowledge of these things help a site gain much needed publicity and visibility. The benefits of using Google’s planner service includes

• Discovery of new keywords

Google’s planner service helps advertisers and marketers get new related keywords to the services and goods they offer. If they employ these keywords in their web content, it would help them widen reach.

• Cost estimate

This service helps in estimating the cost of adverts that brands would like to put up. The costs are in relation to the level of priority the brand or advertiser would want Google to assign to the product

• Knowledge of monthly searches

The planner keeps a record of the kind of things people search for on a monthly basis. Knowledge of this is pertinent for site owners that want to embed their content with relevant keywords.